Who we are
The Data Goddess newsletter is run by Martha Horler, trading as The Data Goddess.
- Address: Flat 6, Princess Court, 38 Circular Road, Manchester, M20 3LP
- Email: [email protected]
For data protection purposes, Martha Horler is the Data Controller.
What this notice covers
This privacy notice explains how your personal data is used when you subscribe to The Data Goddess newsletter, including emails that may promote:
- Articles, blog posts, or resources
- Events, webinars, or training
- Services or products offered by The Data Goddess
What personal data we collect
When you sign up to the newsletter, we collect:
- Email address
- First name
- Surname
We do not collect information about your organisation or job role as part of newsletter sign-up.
How we use your data
We use your personal data to:
- Send you the newsletter and related updates
- Share information about resources, events, training, and services
- Understand how subscribers engage with emails, so we can improve content
Lawful basis for processing
We process your personal data under the following lawful bases:
- Consent – for sending you newsletter and promotional emails
- Legitimate interests – for basic email analytics, such as understanding whether emails are opened or links are clicked
You can withdraw your consent at any time by unsubscribing.
Email analytics and tracking
We use MailerLite to send the newsletter. MailerLite provides basic analytics, which may include:
- Whether an email was opened
- Which links were clicked
- Device or general location information (for example, country or region)
This information helps us understand what content is useful to subscribers. It is not used for intrusive profiling or automated decision-making.
Automation and segmentation
We may use basic automation or segmentation features in MailerLite in future, for example to send relevant content based on interests or engagement.
If we do, this will be limited to newsletter-related communications and will not have legal or similarly significant effects on you.
How long we keep your data
We keep your newsletter subscription data until you unsubscribe.
You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email.
Who we share your data with
Your data is processed using MailerLite, our email marketing provider.
We do not sell or rent your personal data to third parties.
International data transfers
MailerLite may process personal data outside the UK or EEA. Where this happens, appropriate safeguards are in place, such as standard contractual clauses or equivalent protections, to ensure your data remains protected.
Your rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact: [email protected]
Changes to this notice
This privacy notice may be updated from time to time. The most recent version will always be available via The Data Goddess website.