
Sparkline Advisory Ltd
Brought to you by The Data Goddess

At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.
From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.
We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.
It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer
I’m here to help you navigate the increasingly complicated world of data and technology.
- Strategy & Process
Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together. - Bespoke Development
Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency. - Coaching and Mentoring
Personalised support to build confidence and capability in data and technology, from career coaching to team development. - Data Visualisation and Analysis
Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.
The AI didn’t invent the bias. It just paid attention.
There is a particular kind of discomfort that comes from looking at what an AI system has learned and recognising, in its outputs, something uncomfortably human. Not a glitch. Not a malfunction. Not the robot going rogue. Just a very accurate reflection of the world we gave it to learn from. The algorithm that learned…
Continue Reading The AI didn’t invent the bias. It just paid attention.
Messy data isn’t the problem. It’s the symptom.
Every data problem we’ve ever seen in higher education has one thing in common. Somewhere underneath it – underneath the messy spreadsheets, the unreliable reports, the dashboards nobody trusts, the HESA return that needs three rounds of corrections – there is a governance problem. Not always an obvious one. Not always one that anyone has…
Continue Reading Messy data isn’t the problem. It’s the symptom.
Data-driven. Are you, though?
“Data-driven” has become one of those phrases that organisations put in strategies, say in meetings, and include in job descriptions without anyone stopping to ask what it actually means in practice. It has the comfortable quality of sounding rigorous without committing to anything specific. And that, unfortunately, is usually where the trouble starts. Let’s be…
Ready to work with the Data Goddess?
Get in touch to start a conversation about how we can work together.


