
Martha Horler
Unlocking the Potential of Data and Technology

At The Data Goddess, I help higher education providers—especially small and specialist ones—make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
With two decades of sector experience, I understand the realities of managing data in complex, resource-stretched environments. That’s why I offer consultancy that’s clear, flexible, and tailored to your needs—no jargon, no assumptions.
From developing dashboards to designing intranets, I focus on making new technologies accessible and empowering. My work goes beyond implementation—I help you build the skills and confidence to use your systems effectively, long after our project ends.
I also support individuals through mentoring, training, and career development, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board—I’m here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At The Data Goddess, I offer that support—practical, honest, and built around you.
At The Data Goddess, it’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer
I’m here to help you navigate the increasingly complicated world of data and technology.
- Strategy & Process
Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together. - Bespoke Development
Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency. - Coaching and Mentoring
Personalised support to build confidence and capability in data and technology, from career coaching to team development. - Data Visualisation and Analysis
Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.
What the sector is telling me about AI – and why governance alone isn’t enough
Earlier this year I started delivering a series of webinars on AI for AHEP – the Association for Higher Education Professionals. The attendance has been strong. Consistently strong. And the questions coming in have told me something I think is worth sharing publicly, because it shapes why I’ve built the Responsible AI Toolkit the way…
Continue Reading What the sector is telling me about AI – and why governance alone isn’t enough
Introducing ICE/BERG: an AI literacy framework built to last
There is no shortage of AI guidance right now. Checklists, principles, policy statements, usage rules – they are being produced faster than most organisations can read them, let alone implement them. So why add another framework to the pile? Because most of what’s out there has a problem: it’s already going out of date. Guidance…
Continue Reading Introducing ICE/BERG: an AI literacy framework built to last
Why “Data-Driven” Is Not the Same as “Data-Designed”
“Data-driven” has become one of the safest phrases in higher education. It appears in strategies, board papers and funding bids. We reassure ourselves that we are data-driven. We celebrate dashboards. We track metrics. We monitor trends. And all of that is positive. It signals seriousness about accountability and performance. But there is a subtle distinction…
Continue Reading Why “Data-Driven” Is Not the Same as “Data-Designed”
Ready to work with the Data Goddess?
Get in touch to start a conversation about how we can work together.


