The Data Goddess

Brought to you by The Data Goddess

Martha Horler

At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.

I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.

From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.

We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.

You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.

It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer

I’m here to help you navigate the increasingly complicated world of data and technology.


  1. Strategy & Process
    Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together.
  2. Bespoke Development
    Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency.
  3. Coaching and Mentoring
    Personalised support to build confidence and capability in data and technology, from career coaching to team development.
  4. Data Visualisation and Analysis
    Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.

What data training actually gives you (and it’s not just the skills)

When organisations invest in data training, they tend to measure success in fairly straightforward terms. Can people now use the tool? Can they build the report? Can they run the query? These are reasonable things to want to know. But they miss most of what actually changes. The most significant outcomes from good data training…

Continue Reading What data training actually gives you (and it’s not just the skills)

How to choose a data visualisation tool for your institution – a framework for data teams

If you work in a higher education data team, there is a reasonable chance your institution is having, has recently had, or is about to have a conversation about which visualisation tool to use. There is also a reasonable chance that conversation is either going nowhere, going in circles, or heading toward a decision driven…

Continue Reading How to choose a data visualisation tool for your institution – a framework for data teams

Ready to work with the Data Goddess?

Get in touch to start a conversation about how we can work together.

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