
Martha Horler
Unlocking the Potential of Data and Technology

At The Data Goddess, I help higher education providers—especially small and specialist ones—make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
With two decades of sector experience, I understand the realities of managing data in complex, resource-stretched environments. That’s why I offer consultancy that’s clear, flexible, and tailored to your needs—no jargon, no assumptions.
From developing dashboards to designing intranets, I focus on making new technologies accessible and empowering. My work goes beyond implementation—I help you build the skills and confidence to use your systems effectively, long after our project ends.
I also support individuals through mentoring, training, and career development, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board—I’m here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At The Data Goddess, I offer that support—practical, honest, and built around you.
At The Data Goddess, it’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer
I’m here to help you navigate the increasingly complicated world of data and technology.
- Strategy & Process
Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together. - Bespoke Development
Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency. - Coaching and Mentoring
Personalised support to build confidence and capability in data and technology, from career coaching to team development. - Data Visualisation and Analysis
Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.
Data Dictionaries in Practice: Use Cases and Benefits
Second in the “Tools for Data Governance” series. In our first post, we explored what a data dictionary is and how it fits within a wider data governance framework. This time, we turn to the practical side, how data dictionaries are used, and the tangible benefits they bring to complex organisations such as universities. A…
Continue Reading Data Dictionaries in Practice: Use Cases and Benefits
Understanding the Data Dictionary: The Foundation of Data Governance
First in the “Tools for Data Governance” series. When people talk about “data governance tools,” they often jump straight to data catalogues or enterprise-wide platforms. But before those came along, there was the humble data dictionary, the quiet workhorse that keeps organisations speaking the same data language. What Is a Data Dictionary? A data dictionary…
Continue Reading Understanding the Data Dictionary: The Foundation of Data Governance
AI Is Only as Smart as Your Data
There’s a lot of talk about how AI will transform higher education. From predictive analytics and chatbots to course planning and workload models, the possibilities seem endless. But in all the excitement, it’s easy to forget one uncomfortable truth: AI is only as smart as the data we give it. Most of the datasets we…
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