Martha Horler
Unlocking the Potential of Data and Technology
What I Offer
I’m here to help you navigate the increasingly complicated world of data and technology.
- Strategy & Process
Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together. - Bespoke Development
Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency. - Coaching and Mentoring
Personalised support to build confidence and capability in data and technology, from career coaching to team development. - Data Visualisation and Analysis
Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.
Who I Am
I’m Martha Horler, The Data Goddess, with extensive expertise in data, technology, and strategy within the UK higher education sector. I specialise in creating tailored solutions that make technology accessible, data meaningful, and processes efficient, empowering organisations to unlock their full potential.
Transforming Data into Insight
With a deep understanding of data management, analysis, and visualisation, I help organisations turn complex datasets into actionable insights. From Power BI dashboards to HESA returns, I provide the tools and strategies to optimise your data for decision-making and growth.
Making Technology Work for You
Technology should empower, not overwhelm. I specialise in simplifying complex systems like SharePoint, Power Apps, and Microsoft Access, creating intuitive, user-friendly solutions tailored to your needs. My goal is to make technology accessible, efficient, and aligned with your goals.
Empowering People and Organisations
As a mentor, trainer, and consultant, I’m dedicated to helping individuals and teams grow their skills and confidence in data and technology. Whether you’re navigating career transitions, building institutional capacity, or developing governance frameworks, I’m here to support your journey to success.
M Language vs. DAX in Power BI: What’s the Difference and When to Use Each?
Power BI is an essential tool for data analysis and reporting in the higher education sector, enabling universities and colleges to make data-driven decisions about student performance, enrolment trends, and funding allocation. However, users often find themselves asking: Should I use M Language or DAX? While both are powerful tools, they serve different purposes. In…
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“So, What Do You Do?” 5 Ways to Build an External Reputation
How many times have you been told the importance of networking? I am guessing it happens at many training sessions. How often have you cringed inside at the thought of going up to someone at a conference and trying to introduce yourself? I have, many times. The frequently given advice on looking at delegate lists…
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Data Futures Review – kinda what we expected
When the Data Futures Programme was conceived, it promised a more streamlined, timely, and efficient approach to collecting student data. The vision was a single, unified dataset collected three times a year, replacing outdated processes and enabling real-time insights for regulators. Yet, in 2025, we are left with none of these benefits. Instead, Data Futures…
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Ready to work with the Data Goddess?
Get in touch to start a conversation about how we can work together.