
Martha Horler
Unlocking the Potential of Data and Technology

At The Data Goddess, I help higher education providers—especially small and specialist ones—make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
With two decades of sector experience, I understand the realities of managing data in complex, resource-stretched environments. That’s why I offer consultancy that’s clear, flexible, and tailored to your needs—no jargon, no assumptions.
From developing dashboards to designing intranets, I focus on making new technologies accessible and empowering. My work goes beyond implementation—I help you build the skills and confidence to use your systems effectively, long after our project ends.
I also support individuals through mentoring, training, and career development, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board—I’m here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At The Data Goddess, I offer that support—practical, honest, and built around you.
At The Data Goddess, it’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer
I’m here to help you navigate the increasingly complicated world of data and technology.
- Strategy & Process
Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together. - Bespoke Development
Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency. - Coaching and Mentoring
Personalised support to build confidence and capability in data and technology, from career coaching to team development. - Data Visualisation and Analysis
Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.
Inductive Coding: Making Sense of Qualitative Data
When you’re used to working with numbers, patterns, and statistical models, qualitative data can feel a bit slippery. How do you take hundreds of open-text survey responses, interview transcripts, or notes from workshops and turn them into something structured? That’s where inductive coding comes in. What is inductive coding? Inductive coding is a way of…
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If a University Were a Person…
Ever thought about what a university would look like if it were one big human being? No, not a toga-wearing philosopher, but an actual person with all the quirks and contradictions we know and love. Here’s my take. The quality team? They’re the conscience. The little voice saying, “Are you sure that’s up to standard?”…
GPT-5: A Major Leap and the Return of GPT-4 in ChatGPT
GPT-5 vs Previous Models – Performance & Capabilities OpenAI describes GPT-5 as “a significant leap in intelligence” over GPT-4 and GPT-3.5, delivering state-of-the-art results across coding, math, writing, health, vision, and more. It’s faster and smarter than its predecessors, built with an auto-switching “thinking” mode that applies deeper reasoning on complex prompts while responding quickly to simple queries. Notably, GPT-5 was designed to…
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Ready to work with the Data Goddess?
Get in touch to start a conversation about how we can work together.