The Data Goddess

Unlocking the Potential of Data and Technology

Martha Horler

At The Data Goddess, I help higher education providers—especially small and specialist ones—make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.

With two decades of sector experience, I understand the realities of managing data in complex, resource-stretched environments. That’s why I offer consultancy that’s clear, flexible, and tailored to your needs—no jargon, no assumptions.

From developing dashboards to designing intranets, I focus on making new technologies accessible and empowering. My work goes beyond implementation—I help you build the skills and confidence to use your systems effectively, long after our project ends.

I also support individuals through mentoring, training, and career development, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board—I’m here to help.

You don’t need to know everything about tech. You just need the right support to move forward. At The Data Goddess, I offer that support—practical, honest, and built around you.

At The Data Goddess, it’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer

I’m here to help you navigate the increasingly complicated world of data and technology.


  1. Strategy & Process
    Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together.
  2. Bespoke Development
    Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency.
  3. Coaching and Mentoring
    Personalised support to build confidence and capability in data and technology, from career coaching to team development.
  4. Data Visualisation and Analysis
    Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.

How to Make Sure Your Data Strategy Doesn’t Die on a SharePoint Shelf

Plenty of organisations invest time and energy into creating a shiny new data strategy, only for it to be quietly forgotten. Tucked away on the intranet, it gathers dust, referenced maybe once in a board paper, and never again. If you’re writing a data strategy because you need one for compliance or to tick a…

Continue Reading How to Make Sure Your Data Strategy Doesn’t Die on a SharePoint Shelf

Do You Really Need AI? Knowing When Simple Analysis Is Enough

AI is everywhere in higher education data circles these days. Predictive models, natural language processing, even generative tools are being pitched as the future of insight and efficiency. And while there are genuinely exciting possibilities here, it’s worth pausing to ask a simple question: do we always need AI? Often, we don’t. Sometimes, a clean…

Continue Reading Do You Really Need AI? Knowing When Simple Analysis Is Enough

Ready to work with the Data Goddess?

Get in touch to start a conversation about how we can work together.

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