
Martha Horler
Unlocking the Potential of Data and Technology

At The Data Goddess, I help higher education providers—especially small and specialist ones—make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
With two decades of sector experience, I understand the realities of managing data in complex, resource-stretched environments. That’s why I offer consultancy that’s clear, flexible, and tailored to your needs—no jargon, no assumptions.
From developing dashboards to designing intranets, I focus on making new technologies accessible and empowering. My work goes beyond implementation—I help you build the skills and confidence to use your systems effectively, long after our project ends.
I also support individuals through mentoring, training, and career development, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board—I’m here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At The Data Goddess, I offer that support—practical, honest, and built around you.
At The Data Goddess, it’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

What I Offer
I’m here to help you navigate the increasingly complicated world of data and technology.
- Strategy & Process
Expert guidance on data strategy, governance, and process optimisation, ensuring your organisation’s data and technology work seamlessly together. - Bespoke Development
Custom-built solutions in SharePoint, Power Apps, and 365 to streamline workflows, visualise insights, and improve efficiency. - Coaching and Mentoring
Personalised support to build confidence and capability in data and technology, from career coaching to team development. - Data Visualisation and Analysis
Transforming complex datasets into clear, actionable insights with tailored dashboards and analytics.
Fit for Purpose Data: What the Phrase Really Means
“Fit for purpose” is one of those phrases that gets thrown around a lot in data conversations. It sounds sensible. It feels right. But when you stop and ask, fit for whose purpose, and how do we know it’s fit?, the answers can get surprisingly vague. In higher education, we’re often good at making data…
Continue Reading Fit for Purpose Data: What the Phrase Really Means
From Excel to AI: The Evolving Toolkit of the University Data Analyst
When I started working with data in higher education, my tools of choice were Excel and Access. My first real project was back in 2003, fixing a clunky admissions database that someone in the department had cobbled together in Access. Once I got it running more smoothly and set it up to accept data uploads…
Continue Reading From Excel to AI: The Evolving Toolkit of the University Data Analyst
What Good Is Clean Data If No One Understands It?
There’s a quiet assumption growing in the sector – that faster, more automated data flows mean we need fewer people to manage them. With the Office for Students bringing forward in-year student data returns, the timing of this assumption matters. We’re moving toward a world where data must be cleaner, sooner – and policymakers expect…
Continue Reading What Good Is Clean Data If No One Understands It?
Ready to work with the Data Goddess?
Get in touch to start a conversation about how we can work together.